Oldtimer Australia is delighted to offer for sale this freshly restored Australian delivered 1950 Land Rover Series 1 80.

There is a British Motors Industry Heritage Trust certificate on file which confirms that this particular example was despatched from the factory on 23rd May 1950. Its destination was Annand & Thompson Pty Limited in Brisbane, Australia. The certificate also confirms this car was delivered with a 1.6 litre petrol engine.

The restoration of this Land Rover has only just been completed and the car is now being offered for sale.

More information and photos following soon.

Price: $82,950


Background

One of the fundamental principles of economics is the law of supply and demand. During World War II the US army had a need for a light 4WD vehicle capable of carrying troops as well as cargo. And so the Jeep was born. From 1941 through until 1945 Willys and Ford were the major supplier of Jeeps, in various configurations, to the US military and their allies.

The history of the Rover Company dates back to the mid 1800s when it was selling sewing machines and then safety tricycles and bicycles. By the 1930s, it had evolved into a car company but was hit badly by the Great Depression. In common with many British industrial companies during World War II, its factories were turned over to the war effort and produced engines for tanks and aircraft. By 1945 and the end of World War II, Rover found itself with two excellent factories and a highly skilled workforce. It was looking at restarting car production and had ambitious plans to build 20,000 cars per year. A new model, the M-Type was dropped when it became clear that it would be unsuitable for export and that tooling costs would be excessive. Plans to produce 15,000 of the pre-war designs per year were quickly quashed by the Government which refused to allocate steel for more than 1,100 cars per year. This serious shortfall led Rover to realise that a stopgap solution was required until sufficient steel was available. The stopgap also had to have export potential. Just to make things difficult, Rover had never exported any vehicles before!

Maurice Wilks, Rovers head of design, had been using ex-army Jeeps on his farm and realising that there was no real alternative decided that Rover would provide one. The first prototype Land Rover, developed in late 1946, was actually built on Jeep chassis. The bodywork was made of an aluminium alloy called Birmabright.

Using similar dimensions to the World War II Jeep, the first Land Rovers had an 80 wheelbase. The new Land Rover was first unveiled at the Amsterdam Motor Show on the 30th April 1948. It featured a steel box section chassis with an aluminium body and was powered by a 1.6 litre, 4-cylinder Rover engine from the P3 Rover car range developing around 50 hp. The gearbox was four speed Rover mated to a two-speed transfer box thus allowing 4WD operation. A PTO (power take off) was also fitted to enable the Land Rover to be used as a stationary power unit.

Rover didnt know what to expect but they need not have worried. The Land Rover was an outstanding success and the order books quickly overflowed. A legend was born! This humble Land Rover is in many ways the pioneer of the ubiquitous SUVs seen on our roads today.