Oldtimer Australia is delighted to offer for sale is this very impressive Packard 740 Custom Eight Roadster.

The early history of this car is not known. What is known is that it was restored in Australia in the mid to late 1990s and has been used sporadically since the restoration was completed.

Today this Packard still presents beautifully. The car is also a real delight to drive. Even from cold the straight eight fires up easily and quickly settles into a smooth idle.

Out on the road this car has a real presence and easily keeps up with traffic.

More information and photos will be following soon.

Highlights:
- Beautifully presented example.
- Fabulous colour scheme.
- Runs and drives well.
- Relatively easy to drive.

Price: $199,950



Background

In the 1890s the brothers James and William Packard founded the Packard Electric Company specialising in electrical manufacturing. Soon after that they also founded the New York & Ohio Company, which specialised in the manufacturing of incandescent lamps.

On his travels throughout the United States, James started to take interest in the horseless carriage and wanted to develop one that did not rely on steam or electricity. The Packard brothers produced their first automobile on November 6th 1899, the Model A Packard and drove it on the streets of Warren, Ohio. Soon after the brothers teamed up with George Weiss from Winton and production was up and running. Between 1899 and 1903 they built 400 cars. These were sold under the name of the Ohio Automobile Company. The business prospered and in late 1902 the company was rebranded as the Packard Motor Car Company and production moved from Ohio to a purpose built facility in Detroit.

The Packard brothers stayed involved in the company for the next couple of years but by 1909 started to move away from the business. Under company President and General Manager, James Alvan Macauley, Packard became the number one designer and producer of luxury automobiles in the United States and was held in the same regard as the Pierce Arrow company of Buffalo, New York and the Peerless company of Cleveland, Ohio.

The Great Depression hit car manufacturers hard but Packard managed to survive and shifted focus on mid-range automobiles when the interest in higher priced cars diminished. This turned out to be a good move and Packard saw their sales triple in 1935 and double in 1936.

Packard is well known for its iconic advertising slogan Ask the Man Who Owns One, however, it should also be better recognised for its engineering achievements and innovation.

Some of the major innovations bought to the motor car by Packard included: the H pattern gear shift, the modern steering wheel (which replaced the tiller), the first production 12 cylinder engine, four wheel brakes and air-conditioning on a mass produced motor car.

In 1954 Packard merged with Studebaker which turned out to be the beginning of the end for Packard. The Packard name was phased out by 1962 and the last Studebaker rolled off the production line on March 16th 1966.

As a luxury motor vehicle manufacturer Packard was best known for its eight and twelve cylinder models, however, the company had great success with its six cylinder range of cars also. The Packard Sixes had many of the benefits of their big brothers but were more competitively priced, hence, appealed to a broader market.