A new arrival at Oldtimer Australia is this very impressive, opulent 1930 Packard 740 Custom Eight Roadster (7th Series).

Ask the Man Who Owns One was Packards famous advertising slogan. It was a simple but powerful line, suggesting that the best endorsement of a Packard car came from its owners themselves - reinforcing the brands reputation for luxury, quality, and reliability.

There is no doubt that this Packard 740 Custom Eight is all of these things and a whole lot more!

The early history of this car is not known. It was understood to have been a North American car that was imported into Australia at some stage and restored by highly regarded Packard specialist Barry Smith from Tamworth in NSW. The project took around four years and was completed in 1997 This car started life as a Packard 740 Custom Eight Sedan and it was stripped to a bare chassis and rebodied as a Roadster.

There is an excellent photo album with approximately 250 photos of the restoration on file. Whilst the car initially appeared to be in reasonable condition, the extent of the work required became immediately apparent once the disassembly began, revealing it to be a far more substantial project than first anticipated.

The restoration photographs are highly detailed, clearly illustrating the extent of the work undertaken. If any car can truly be described as a nut and bolt restoration, this is it - every component was removed and not a single nut or bolt was left untouched.
The car was sold to the Gosford Car Museum in late 2015 / early 2016 and this car along with a few other Packards formed one of their featured displays. The Gosford Car Museum closed in February 2019 and the current owner acquired the car from their closing down auction. At that time the odometer read 5,359 miles.

The current owner is moving overseas and made the difficult decision to sell his beloved Packard. He has used the car from time to time and at the time of photographing, the odometer read 5,882 miles.

Today this Packard presents superbly and it is hard to believe that it was restored some 30 years ago! It has the appearance of a recently restored car, which is true testament to Smith and all those involved in the work.

The two tone burgundy colour scheme suits the car perfectly. The paint is in excellent condition, retaining a rich depth of colour and it still presents with a high gloss finish. Yes, if you look closely you will be able to find the odd small stone chip and some other minor paint imperfections, but you really will have to look closely. Considering the size of the car, this is particularly impressive, as it would be very easy to pick up a stone chip or some other damage. The most noticeable chip is located along the upper edge where the drivers door meets the body, likely the result of slight door sag causing it to catch if not closed with care.

The beige soft top is in very good condition overall, with the fabric presenting well. Only very minor, superficial wear was noted on the right rear side, near where it attaches to the body. The rear window is clear and in good order.

The windscreen and the glass wind deflectors on both sides are all in a good condition with no chips or cracks.

The bright work on this car is a real feature . . . and there is lots of it! It obviously starts with the very imposing radiator grill adorned with the equally striking Goddess of Speed hood ornament. Then there are all the lights, bumpers, window surrounds, door handles, mirrors and of course the wire wheels! Everything is so period and it is all in very good condition.

The wheels are a true work of art and present in excellent condition with no sign of any curb rash or damage. They are fitted with Lester white wall tyres, size 7.00 19, which are still in a good condition. A nice detail are the Packard Motor Car Co branded wheel centres.

The condition of the interior is every bit as impressive as the exterior. The leather seats present as though they were only recently retrimmed. They are firm, supportive and very comfortable. In the photos, the drivers seat is shown with its original base fitted. The current owner is quite tall and he has had a slightly thinner base made that can be easily swapped in, allowing the driver to sit a little lower.

Behind the front seats is a small lockable storage compartment. The leather on the rumble seat is also in excellent condition. The dashboard, whilst simple in design, presents well. The instruments are clear and on our test drive they all appeared to be in good working order with the exception of the fuel gauge.

To complete the look of the car, the current owner sourced a period correct trunk, which presents in excellent condition.

The presentation of the engine bay is every bit as impressive as the rest of the car. Beneath the bonnet sits Packards superb inline eight-cylinder engine, finished in its correct Packard Engine Green. The colour is subtle, yet elegant, which perfectly complements the cars refined character. Everything under the bonnet is neat, clean and tidy.

Unlike many cars from this era, starting this Packard is very easy. First step is to turn the ignition on. This car is fitted with an after market electric fuel pump which needs to be turned on using the small toggle switch mounted underneath the dashboard. Then you pull the choke out, pump the accelerator 3-4 times and press the starter button which is mounted on the floor next to the accelerator.

The engine will crank and once enough fuel is sucked into the carburettors the straight eight starts easily. The choke needs to be backed off almost immediately and you warm up the engine by feathering the throttle as required. The engine, which is incredibly smooth and very quiet, quickly settles into a smooth idle.
The driving position in this Packard 740 Custom Eight Roadster is distinctly upright and commanding, very much in keeping with the grand touring cars of its era. You sit high in the car, with a clear view over the long, sweeping bonnet and the prominent radiator, giving a strong sense of presence on the road.

This Packard is by no means a small car, but it is surprisingly easy to drive. One characteristic we noted is that the throttle is quite heavy, though it is something you quickly become accustomed to. It also immediately apparent that this car has plenty of power on tap and it will easily keep up with modern traffic. The gear changes are pretty smooth and the engine has so much torque that you dont really need to change gears that often anyway! For a 1930s car, the brakes are also surprisingly good. They pull the car up quickly and in a straight line when needed.

This car has an incredible presence and it would have made a splash in Hollywood back in the day. While any vintage car is likely to turn heads today, this imposing Packard 740 Custom Eight Roadster takes it to another level, stopping people in their tracks wherever it goes. We received plenty of thumbs up during the drive to our photo shoot location.

Following its restoration, the car was shown regularly at various events, where it went on to win a number of awards. In July 1997 it attended the NRMA American Independents Day car display where it won two awards. It won the trophy for the Best Vintage Car and another for The Longest Distance Travelled. In the same year the car was taken to the Shannons Eastern Creek Classic Concours dElegance where it won the Vintage Cars category.

Accompanying the car is a second hood ornament (an Adonis), headlight covers, CTEK 6 volt battery charger, two service parts books, three trophies and a photo album of the restoration.

Highlights:
- Magnificently restored car that presents superbly today.
- Fabulous colour scheme.
- Runs and drives well.
- Relatively easy to drive.
- Ready to show, use and enjoy.

Price: $199,950



Background

In the 1890s the brothers James and William Packard founded the Packard Electric Company specialising in electrical manufacturing. Soon after that they also founded the New York & Ohio Company, which specialised in the manufacturing of incandescent lamps.

On his travels throughout the United States, James started to take interest in the horseless carriage and wanted to develop one that did not rely on steam or electricity. The Packard brothers produced their first automobile on November 6th 1899, the Model A Packard and drove it on the streets of Warren, Ohio. Soon after the brothers teamed up with George Weiss from Winton and production was up and running. Between 1899 and 1903 they built 400 cars. These were sold under the name of the Ohio Automobile Company. The business prospered and in late 1902 the company was rebranded as the Packard Motor Car Company and production moved from Ohio to a purpose built facility in Detroit.

The Packard brothers stayed involved in the company for the next couple of years but by 1909 started to move away from the business. Under company President and General Manager, James Alvan Macauley, Packard became the number one designer and producer of luxury automobiles in the United States and was held in the same regard as the Pierce Arrow company of Buffalo, New York and the Peerless company of Cleveland, Ohio.

The Great Depression hit car manufacturers hard but Packard managed to survive and shifted focus on mid-range automobiles when the interest in higher priced cars diminished. This turned out to be a good move and Packard saw their sales triple in 1935 and double in 1936.

Packard is well known for its iconic advertising slogan Ask the Man Who Owns One, however, it should also be better recognised for its engineering achievements and innovation.

Some of the major innovations bought to the motor car by Packard included: the H pattern gear shift, the modern steering wheel (which replaced the tiller), the first production 12 cylinder engine, four wheel brakes and air-conditioning on a mass produced motor car.

In 1954 Packard merged with Studebaker which turned out to be the beginning of the end for Packard. The Packard name was phased out by 1962 and the last Studebaker rolled off the production line on March 16th 1966.

As a luxury motor vehicle manufacturer Packard was best known for its eight and twelve cylinder models, however, the company had great success with its six cylinder range of cars also. The Packard Sixes had many of the benefits of their big brothers but were more competitively priced, hence, appealed to a broader market.

The model 740 (7th series) was introduced in 1929 and powered by an 385ci 8-cylinder inline engine which produced 106hp. In total 6,200 were produced though it is not known how many of each body style were produced.